Bob Pearson is Founder and Chair of The Next Practices Group.
Stories by Bob Pearson
| • | What Technology Accomplishes is Up to Us(Technology PR) Tue., Nov. 8, 2022
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Technology empowers us and has transformed our lives. But how we use it gives rise to new responsibilities.| • | The Unfinished Business of Healthcare(Healthcare PR) Tue., Oct. 11, 2022
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How communicators can respond to the historic paradigm shifts occurring in the healthcare landscape today.| • | Healthcare Opportunities for 2021 and Beyond(Healthcare PR) Wed., Oct. 13, 2021
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Five trends that will matter most in healthcare marketing communications in the coming year.| • | Unlocking Clinical Trial Recruitment in the COVID-19 Era(Healthcare PR) Wed., Oct. 7, 2020
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| • | Storytizing: A Communications Game Changer(Technology PR) Fri., May 6, 2016 All models evolve. Often the change is imperceptible, but in today’s world, the three primal drivers of evolution — technology, science and culture — are shaping how we reach our customers faster than ever before. |
| • | Handicapping 5 Major Social Platforms(Social Media) Tue., Oct. 6, 2015
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Incremental innovation among social channels is making a major impact on how we communicate, shape behavior and, ultimately, sell our products or services. 